NEW PREMIUM RUNNING APPAREL BRANDS FOR MEN ARE ENTERING THE MARKET
Check ten new upcoming brands
For a long time, men's running clothing has been dominated by a few big brands, Nike, Adidas, Puma, Asics, Under Armour and a few others. The design has often been based on solutions with few technical details ready for mass production. That has started to change in recent years, as men now care more about how they dress and which brand they wear,
Alex Ingildsen CCO at LTP, is in contact with many brands, who either already produce at one of our factories in Lithuania, Belarus, Ukraine, and Vietnam or want to start production with LTP. Some of these brands are newly launched brands and therefore, he has an excellent picture of what is trending in the sportswear apparel market.
In the last 5-8 years, the two most significant sportswear apparel mega-trends have undoubtedly been bike apparel and athleisure wear, where hundreds of brands have been established in the market. See examples of brands below:
Bike apparel (e.g., Rapha, Pas Normal Studios, MAAP)
Athleisure wear (e.g., Lululemon, Varley, Sweaty Betty, Casall)
The new brands are often 100% online driven and are particularly visible on social media, primarily Instagram, where they build up their brand identity and virtually none of them have retail stores, they strive to keep their costs very low.
New mega-trend: premium running apparel for men
In the past 6-12 months, Alex has experienced an unusually large number of inquiries from companies, who want to introduce a new luxury running apparel brand. They want to enter the market with a new unique brand identity consisting of the best performance material and with many technical details.
Below, are listed ten upcoming premium running brands, which are dominated by American and English brands.
1. On Running, founded 2010, Switzerland
2. Castore Sportswear, founded 2016, United Kingdom
3. Iffley road, founded 2016, United Kingdom
4. Soar Running, founded NN, United Kingdom
5. Tracksmith, founded 2013, USA
6. Aussie Grit Apparel, founded 2016, Australia
7. Satisfy Running, founded 2015, France
8. Rhone, founded 2013, USA
9, OnlyAtoms, founded 2014, USA
10. Janji, founded 2014, USA
LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest functional garment manufacturer in Europe with bluesign setups in Lithuania, Belarus, Ukraine and Vietnam
LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in ten fully-owned factories.