TOP 20 GREATEST OUTDOOR APPAREL BRANDS 2019 - Check also top 20 rising stars

It is the time of year where the big outdoor apparel brands present their latest collections at the dominant fairs, but which outdoor apparel brands are performing best on Social Media (Instagram)?


LTP Group has for some years been conducting a Social Media (SoMe) analysis among more than 300 outdoor apparel brands showing which brands have the most followers on Instagram.

The number of outdoor apparel followers for all brands on Instagram had increased 21% (19,9 mio in 2018 to 24,1 mio in 2019). Brands from America still dominate the analysis with 76 brands followed by UK, (36 brands), Sweden (32 brands), Germany (27 brands) and France (20 brands). 

Top 20 outdoor apparel brands 2019 with most followers on Instagram


1. Patagonia, USA - founded in 1973



The American brand Patagonia has the highest number of followers on Instagram with 3,7 mio followers

Top 20 outdoor apparel brands 2019 with most growth in % (rising stars)


1. Herno, Italy - founded in 1948 



The Italian outdoor brand Herno has the highest growth % of all outdoor brands with 65% growth

Feel free to contact me (, if you want to be informed about the rating of your outdoor apparel brand, or if you want to meet LTP in ISPO in Munich or in SnowShow in Denver.

LTP is a Danish owned garment manufacturer for +60 premium brands within active sportswear, outdoor, athleisure and sustainable fashion. LTP was established in 1991, and is probably the biggest functional garment manufacturer in Europe with bluesign setups in Lithuania, Belarus, Ukraine and Vietnam

LTP consists of two divisions; LTP Garment and LTP Contract Furniture producing in ten fully-owned factories.